Selligy

New content strategy, and digital marketing materials managed through Hubspot, for a leading mobile CRM sales tool.

Project details

Project Details

  • Content Strategy
  • Front-End Development
  • Information Architecture
  • Layout & Publication
  • Lead Generation
  • Responsive Website Design
  • Search Engine Optimization
  • UI / UX
  • Visual Design

The genesis of Selligy was to build a suite of products for sales people. After launching their flagship product (Selligy Mobile), I was approached to help the sales/marketing team reshape and rejuvenate the corporate website, as well as develop new digital marketing materials.

I helped the Selligy team devise a new content strategy to market the app’s features to multiple target audiences, while also reconstructing the corporate website’s UI to include familiar visual components from the iOS app. To help generate new leads, I also designed a series of white papers, which were accompanied by responsive emails and landing pages, all managed through Hubspot’s inbound marketing platform.

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whitepapers

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