Content strategy and digital marketing materials for a leading mobile CRM sales tool.

Project details

Project Details

  • Content Strategy
  • Front-End Development
  • Information Architecture
  • Layout & Publication
  • Lead Generation
  • Responsive Website Design
  • Search Engine Optimization
  • UI / UX
  • Visual Design

The genesis of Selligy was to build a suite of products for sales people. Shortly after launching its flagship app, I began working with the Selligy sales team to reshape and rejuvenate the corporate website, as well as develop new digital marketing materials.

I played an integral role in the company’s marketing by reshaping the company’s content strategy to appeal to multiple target personas and I integrated familiar UI components from the mobile app into the corporate website. I also helped increase lead generation by designing a series of white papers, which were accompanied by responsive emails and landing page, managed through Hubspot’s inbound marketing platform.


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