Selligy
Content strategy and digital marketing materials for a leading mobile CRM sales tool.
Project detailsProject Details
- Content Strategy
- Front-End Development
- Information Architecture
- Layout & Publication
- Lead Generation
- Responsive Website Design
- Search Engine Optimization
- UI / UX
- Visual Design
The genesis of Selligy was to build a suite of products for sales people. Shortly after launching its flagship app, I began working with the Selligy sales team to reshape and rejuvenate the corporate website, as well as develop new digital marketing materials.
I played an integral role in the company’s marketing by reshaping the company’s content strategy to appeal to multiple target personas and I integrated familiar UI components from the mobile app into the corporate website. I also helped increase lead generation by designing a series of white papers, which were accompanied by responsive emails and landing page, managed through Hubspot’s inbound marketing platform.
Next Project
- Northern Waterworks Inc. Responsive website and secure intranet, built on Wordpress CMS, providing training materials to over 121 First Nations communities.